Celebrating ExpressPlay customers’ success and what’s next in content protection in 2025

Celebrating ExpressPlay customers’ success and what’s next in content protection in 2025

As 2024 comes to a close, the Intertrust Media team wants to express our deepest gratitude to our customers and partners who made this year exceptional! Your engagement and collaboration were the driving force behind our continued innovations and growth. Together, we’ve advanced the frontiers of content protection, anti-piracy, and Web3-enabled distribution, ensuring secure and seamless entertainment experiences for audiences worldwide.

2024 Highlights

• Leadership in digital rights management. We arm customers with industry-leading, robust, multi-DRM solutions that protect content across diverse markets, including live sports, OTT streaming, and the growing FAST space. With unmatched scalability, ExpressPlay DRM has managed over 50 billion licenses in the past three years, including providing 85 million licenses during a 7-hour live event. Through our collaboration with Amagi, we integrated ExpressPlay DRM into their CLOUDPORT platform, ensuring the secure delivery of premium content for FAST services worldwide. ExpressPlay DRM’s proven capabilities make it the preferred choice for all digital media experiences, especially for high-stakes sports and other premium live events.
• Enhancing anti-piracy with advanced geolocation controls. Our partnership with GeoComply enhances content security and compliance enforcement. This brings location-based access controls by integrating GeoComply’s advanced geolocation fraud detection technology with ExpressPlay DRM to ensure compliance with regional licensing agreements. These capabilities prevent unauthorized access through VPNs or spoofed locations, reducing revenue loss and providing a secure foundation for content distribution.
• Extending DRM solutions into Web3. MarketMaker played a key role in Nekojarashi’s roadstead.io platform, which launched Kurosawa Kiyoshi’s film Chime through limited-edition Supertickets™. This groundbreaking Web3 initiative gave fans exclusive rights to the film and access to a unique documentary. Supertickets create new revenue streams for media distribution and foster a sustainable, fan-driven trading community.
• Driving sustainability. In 2024, we focused on addressing the industry’s call for greener media operations by delivering energy-efficient solutions tailored to data centers. Our green streaming technology, developed in collaboration with global energy leaders, integrated renewable energy sources and enabled the sale of excess energy back to grid operators. These efforts set new benchmarks for eco-friendly media operations.

Looking ahead to 2025

We anticipate significant advancements in the coming year, building upon this year’s achievements:

• Expanding partnerships. We are committed to expanding strategic partnerships with OTT platforms, streaming services, sports service providers, system integrators, and other media industry actors. These partnerships will extend ExpressPlay and MarketMaker’s market presence and adoption, delivering more secure and innovative solutions to meet customers’ evolving needs.
• Supporting AI integration. Our solutions are built to integrate with AI-driven advancements, enabling smarter content protection, efficient media distribution, and optimized energy management. This ensures customers stay ahead of evolving opportunities to enhance content protection and operational efficiency.
• Advancing green media operations. We aim to expand our energy-efficient strategies and solutions, including virtual power plants (VPP) technology, to support media, telcos, and streaming services. Our focus will be helping customers implement smarter energy management solutions that optimize operations, reduce environmental impact, and meet sustainability objectives in a scalable and efficient way.

A heartfelt Thank You

We couldn’t have achieved this without the continued support of our customers and partners. Thank you for choosing Intertrust Media to safeguard your content and drive business innovation. As we look to 2025, we are excited to continue this journey together, delivering secure, scalable, and sustainable solutions to meet the digital landscape’s ever-evolving challenges and continuing to delight media consumers.

Here’s to a successful, secure, and innovative 2025!