{"id":11519,"date":"2017-09-12T00:36:06","date_gmt":"2017-09-12T07:36:06","guid":{"rendered":"https:\/\/expressplay.local\/?page_id=11519"},"modified":"2021-07-29T12:59:11","modified_gmt":"2021-07-29T19:59:11","slug":"audience","status":"publish","type":"page","link":"https:\/\/www.expressplay.com\/ko\/products\/audience\/","title":{"rendered":"ExpressPlay Audience\u2122"},"content":{"rendered":"<style>\na.btn.btn-primary.btn-gray {\n    border-radius: 50px;\n    font-weight: 700;\n    font-size: 16px;\n    background: #333!important;\n    float: none;\n    width: 164px;\n}\n.dark-gray-background {\n    background: #5a5a5a;\n    padding: 80px 0 80px 0;\n    min-height: 300px;\n}\n.col-sm-6.extra-padding {\n    padding: 0 130px 40px;\n}\n.audience-ep-hero {\nbackground:url(\/wp-content\/uploads\/2017\/09\/hero-add.jpg);\nbackground-size:cover;\npadding: 50px 0 0;\n}\n.audience-ep-hero img {\ndisplay:block;\nmargin:0 auto;\n}\n.audience-ep-2 {\n    background: url(\/wp-content\/uploads\/2017\/09\/audience-img-2-1.jpg);\n    background-size: cover;\n    padding: 100px 0;\n}\n.audience-ep-4 {\nbackground:url(\/wp-content\/uploads\/2017\/09\/audience-img-4.jpg);\nbackground-size:cover;\npadding: 100px 0;\n}\n.audience-ep-5 {\nbackground:url(\/wp-content\/uploads\/2017\/09\/audience-img-5.jpg);\nbackground-size:cover;\npadding: 100px 0;\n}\n@media (max-width:992px){\n.audience-ep-2 {\nbackground:#fff;\npadding: 40px 0;\n}\n.audience-ep-4 {\nbackground:#09131d;\npadding: 40px 0;\n}\n.audience-ep-5 {\nbackground:#411b68;\npadding: 40px 0;\n}\n}\n@media (max-width:480px){\n.audience-ep-hero p {\n    text-shadow: 0 0 10px black;\n}\n}\n<\/style>\n<div class=\"audience-ep-hero\">\n<div class=\"container\">\n<div class=\"col-sm-1\"><\/div>\n<div class=\"col-sm-10\">\n<h1 class=\"semibold center white\">Transform TV audiences into everywhere audiences<\/h1>\n<p class=\"center white\">ExpressPlay Audience is a data management platform (DMP) built specifically for broadcasters. We help you securely onboard and manage audience data, and more effectively serve and re-target viewers across devices and platforms.<\/p>\n<div class=\"clear spacer\"><\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2017\/09\/ipad-hero-1.png\">\n<\/div>\n<\/div>\n<\/div>\n<div class=\"audience-ep-2\">\n<div class=\"container\">\n<div class=\"col-sm-5 no-left-padding\" style=\"background: white;\">\n<h3>Audience Intelligence<\/h3>\n<h1 class=\"semibold\">Know your audiences<\/h1>\n<p>Our platform helps broadcasters solve the greatest challenge in reaching viewers: relevant and timely targeting.<\/p>\n<p>By comparing broadcasters&#8217; viewer data with our expansive data sets, we help you learn more about your viewers\u2019 demographics and preferences.<\/p>\n<\/div>\n<div class=\"col-sm-6 right\"><img decoding=\"async\" class=\"visible-sm visible-xs\" src=\"\/wp-content\/uploads\/2017\/09\/mobile-audience-1.jpg\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"gray-background\">\n<div class=\"container\">\n<div class=\"col-sm-5 no-left-padding\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2017\/09\/audience-img-3.jpg\" alt=\"TV watching\">\n<\/div>\n<div class=\"right col-sm-5\">\n<h3>Audience Segments<\/h3>\n<h1 class=\"semibold\">Create smart audience segments<\/h1>\n<p>Enhance your audience data by correlating it with 2 billion devices IDs we\u2019ve profiled worldwide.<\/p>\n<p>You can create anonymous profiles of not only consumer interests, but provide context as well, such as identifying level of interest or where a consumer is in a purchase process.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"audience-ep-4\">\n<div class=\"container\">\n<div class=\"col-sm-6 no-left-padding\">\n<h3 class=\"white\">Audience Targeting<\/h3>\n<h1 class=\"semibold white\"> Reach audiences old and new with relevance<\/h1>\n<p class=\"white\">Act on audience insights and segments to field new content ideas and better market to your existing viewers.<\/p>\n<p class=\"white\">Expand your audience through lookalike modeling, by identifying prospects that match your highest-performing segments.<\/p>\n<\/div>\n<div class=\"col-sm-6\"><img decoding=\"async\" class=\"visible-sm visible-xs\" src=\"\/wp-content\/uploads\/2017\/09\/mobile-audience-2.jpg\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"audience-ep-5\">\n<div class=\"container\">\n<div class=\"col-sm-6\"><img decoding=\"async\" class=\"visible-sm visible-xs\" src=\"\/wp-content\/uploads\/2017\/09\/mobile-audience-3.jpg\" \/><\/div>\n<div class=\"col-sm-5 right\">\n<h3 class=\"white\">Ad Personalization<\/h3>\n<h1 class=\"semibold white\">Define your audiences.<br \/>Broaden your ad revenue.<\/h1>\n<p class=\"white\">Broadcasters know that their unique, curated audiences are key to their advertising revenues.<\/p>\n<p class=\"white\">With our <a href=\"https:\/\/www.intertrustdev.dreamhosters.com\/products-2\/drm-service-provider\/expressplay-ads\/\" class=\"white semibold\" rel=\"nofollow noopener\" target=\"_blank\">ExpressPlay Ads<\/a> dynamic ad insertion (DAI) solution, deliver highly personalized ads across all devices, maximizing the value of your ad inventory.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"gray-background\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-sm-3\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2017\/09\/audience-img-6-1.jpg\" style=\"margin-bottom: 30px;\"><\/p>\n<p class=\"semibold center\">Audience Dashboard<\/p>\n<h3 class=\"semibold center\">Powerful. Fast. Intuitive.<\/h3>\n<p class=\"small\">Even with over 1000 personas available, ExpressPlay Audience\u2019s targeting tools make it easy for marketers to create custom audience segments.<\/p>\n<\/div>\n<div class=\"col-sm-3\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2017\/09\/audience-img-6-2.jpg\" style=\"margin-bottom: 30px;\"><\/p>\n<p class=\"semibold center\">Data Marketplaces<\/p>\n<h3 class=\"semibold center\">Expand the reach of your insights<\/h3>\n<p class=\"small\">With ExpressPlay Audience, broadcasters can securely monetize their audience data.<\/p>\n<p class=\"small\">Our platform allows owners of first-party data to provide secure, conditional access to marketers and data scientists, among others.<\/p>\n<\/div>\n<div class=\"col-sm-3\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2017\/09\/audience-img-6-3.jpg\" style=\"margin-bottom: 30px;\"><\/p>\n<p class=\"semibold center\">Fine-grained Access Control<\/p>\n<h3 class=\"semibold center\">A DMP you truly control<\/h3>\n<p class=\"small\">Broadcasters retain control of their data with Audience. They can allow their data to be pooled with other publishers\u2019 data for a wide breadth of user profiles. But may also opt for total control by siloing their data in private data-driven ad marketplaces.<\/p>\n<\/div>\n<div class=\"col-sm-3\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2017\/09\/audience-img-6-4.jpg\" style=\"margin-bottom: 30px;\"><\/p>\n<p class=\"semibold center\">Privacy and Security<\/p>\n<h3 class=\"semibold center\">Built with people in mind<\/h3>\n<p class=\"small\">As the founder of digital rights management (DRM), Intertrust is uniquely qualified to care for your user data.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"white-background hidden\">\n<div class=\"container clear center\">\n<div class=\"col-sm-6\">\n<div class=\"learnmore\" style=\"min-height: 185px; height: 100%;\">\n<h4 style=\"margin-bottom: 20px;\">Get in Touch<\/h4>\n<p><a class=\"btn btn-primary btn-gray\" style=\"float: none; width: 144px;\" href=\"\/ko\/company\/contact-us\/\">\ubb38\uc758\ud558\uae30<\/a>\n<\/div>\n<\/div>\n<div class=\"col-sm-6\">\n<div class=\"learnmore\" style=\"min-height: 185px; height: 100%;\">\n<h5>Join the ExpressPlay conversation.<\/h5>\n<div class=\"social-icons size\">\n<ul class=\"social-module social-buttons2 no-label social-square clearfix\" style=\"margin: 40px auto 0;padding: 0;\">\n<li class=\"facebook2\">\n      <a href=\"https:\/\/www.facebook.com\/ExpressPlayDRM\" class=\"white\" target=\"_blank\" onclick=\"socialFollow(&#039;facebook&#039;,&#039;footer&#039;)\" rel=\"noopener noreferrer nofollow\"><i class=\"itru itru-facebook\"><\/i><br \/>\n        <span class=\"text\">facebook<\/span><br \/>\n      <\/a>\n    <\/li>\n<li class=\"twitter2\">\n      <a href=\"https:\/\/twitter.com\/ExpressPlayDRM\" class=\"white\" target=\"_blank\" onclick=\"socialFollow(&#039;twitter&#039;,&#039;footer&#039;)\" rel=\"noopener noreferrer nofollow\"><i class=\"itru itru-twitter\"><\/i><br \/>\n        <span class=\"text\">twitter<\/span><br \/>\n      <\/a>\n    <\/li>\n<li class=\"linkedin2\">\n      <a href=\"https:\/\/www.linkedin.com\/company\/6470261\/\" class=\"white\" target=\"_blank\" onclick=\"socialFollow(&#039;linkedin&#039;,&#039;footer&#039;)\" rel=\"noopener noreferrer nofollow\"><i class=\"itru itru-linkedin\"><\/i><br \/>\n        <span class=\"text\">linkedin<\/span><br \/>\n      <\/a>\n    <\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"clear spacer\"><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Transform TV audiences into everywhere audiences ExpressPlay Audience is a data management platform (DMP) built specifically for broadcasters. We help you securely onboard and manage audience data, and more effectively serve and re-target viewers across devices and platforms. Audience Intelligence Know your audiences Our platform helps broadcasters solve the greatest challenge in reaching viewers: relevant [&hellip;]<\/p>\n","protected":false},"author":124,"featured_media":0,"parent":234,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-expressplay-product.php","meta":{"_acf_changed":false,"footnotes":""},"tax_page_type":[],"coauthors":[621],"class_list":["post-11519","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.expressplay.com\/ko\/wp-json\/wp\/v2\/pages\/11519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.expressplay.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.expressplay.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.expressplay.com\/ko\/wp-json\/wp\/v2\/users\/124"}],"replies":[{"embeddable":true,"href":"https:\/\/www.expressplay.com\/ko\/wp-json\/wp\/v2\/comments?post=11519"}],"version-history":[{"count":0,"href":"https:\/\/www.expressplay.com\/ko\/wp-json\/wp\/v2\/pages\/11519\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.expressplay.com\/ko\/wp-json\/wp\/v2\/pages\/234"}],"wp:attachment":[{"href":"https:\/\/www.expressplay.com\/ko\/wp-json\/wp\/v2\/media?parent=11519"}],"wp:term":[{"taxonomy":"tax_page_type","embeddable":true,"href":"https:\/\/www.expressplay.com\/ko\/wp-json\/wp\/v2\/tax_page_type?post=11519"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.expressplay.com\/ko\/wp-json\/wp\/v2\/coauthors?post=11519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}