{"id":11519,"date":"2017-09-12T00:36:06","date_gmt":"2017-09-12T07:36:06","guid":{"rendered":"https:\/\/expressplay.local\/?page_id=11519"},"modified":"2021-07-29T12:59:11","modified_gmt":"2021-07-29T19:59:11","slug":"audience","status":"publish","type":"page","link":"https:\/\/www.expressplay.com\/ja\/products\/audience\/","title":{"rendered":"ExpressPlay Audience\u2122"},"content":{"rendered":"<style>\na.btn.btn-primary.btn-gray {\n    border-radius: 50px;\n    font-weight: 700;\n    font-size: 16px;\n    background: #333!important;\n    float: none;\n    width: 164px;\n}\n.dark-gray-background {\n    background: #5a5a5a;\n    padding: 80px 0 80px 0;\n    min-height: 300px;\n}\n.col-sm-6.extra-padding {\n    padding: 0 130px 40px;\n}\n.audience-ep-hero {\nbackground:url(\/wp-content\/uploads\/2017\/09\/hero-add.jpg);\nbackground-size:cover;\npadding: 50px 0 0;\n}\n.audience-ep-hero img {\ndisplay:block;\nmargin:0 auto;\n}\n.audience-ep-2 {\n    background: url(\/wp-content\/uploads\/2017\/09\/audience-img-2-1.jpg);\n    background-size: cover;\n    padding: 100px 0;\n}\n.audience-ep-4 {\nbackground:url(\/wp-content\/uploads\/2017\/09\/audience-img-4.jpg);\nbackground-size:cover;\npadding: 100px 0;\n}\n.audience-ep-5 {\nbackground:url(\/wp-content\/uploads\/2017\/09\/audience-img-5.jpg);\nbackground-size:cover;\npadding: 100px 0;\n}\n@media (max-width:992px){\n.audience-ep-2 {\nbackground:#fff;\npadding: 40px 0;\n}\n.audience-ep-4 {\nbackground:#09131d;\npadding: 40px 0;\n}\n.audience-ep-5 {\nbackground:#411b68;\npadding: 40px 0;\n}\n}\n@media (max-width:480px){\n.audience-ep-hero p {\n    text-shadow: 0 0 10px black;\n}\n}\n<\/style>\n<div class=\"audience-ep-hero\">\n<div class=\"container\">\n<div class=\"col-sm-1\"><\/div>\n<div class=\"col-sm-10\">\n<h1 class=\"semibold center white\">Transform TV audiences into everywhere audiences<\/h1>\n<p class=\"center white\">ExpressPlay Audience is a data management platform (DMP) built specifically for broadcasters. We help you securely onboard and manage audience data, and more effectively serve and re-target viewers across devices and platforms.<\/p>\n<div class=\"clear spacer\"><\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2017\/09\/ipad-hero-1.png\">\n<\/div>\n<\/div>\n<\/div>\n<div class=\"audience-ep-2\">\n<div class=\"container\">\n<div class=\"col-sm-5 no-left-padding\" style=\"background: white;\">\n<h3>Audience Intelligence<\/h3>\n<h1 class=\"semibold\">Know your audiences<\/h1>\n<p>Our platform helps broadcasters solve the greatest challenge in reaching viewers: relevant and timely targeting.<\/p>\n<p>By comparing broadcasters&#8217; viewer data with our expansive data sets, we help you learn more about your viewers\u2019 demographics and preferences.<\/p>\n<\/div>\n<div class=\"col-sm-6 right\"><img decoding=\"async\" class=\"visible-sm visible-xs\" src=\"\/wp-content\/uploads\/2017\/09\/mobile-audience-1.jpg\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"gray-background\">\n<div class=\"container\">\n<div class=\"col-sm-5 no-left-padding\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2017\/09\/audience-img-3.jpg\" alt=\"TV watching\">\n<\/div>\n<div class=\"right col-sm-5\">\n<h3>Audience Segments<\/h3>\n<h1 class=\"semibold\">Create smart audience segments<\/h1>\n<p>Enhance your audience data by correlating it with 2 billion devices IDs we\u2019ve profiled worldwide.<\/p>\n<p>You can create anonymous profiles of not only consumer interests, but provide context as well, such as identifying level of interest or where a consumer is in a purchase process.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"audience-ep-4\">\n<div class=\"container\">\n<div class=\"col-sm-6 no-left-padding\">\n<h3 class=\"white\">Audience Targeting<\/h3>\n<h1 class=\"semibold white\"> Reach audiences old and new with relevance<\/h1>\n<p class=\"white\">Act on audience insights and segments to field new content ideas and better market to your existing viewers.<\/p>\n<p class=\"white\">Expand your audience through lookalike modeling, by identifying prospects that match your highest-performing segments.<\/p>\n<\/div>\n<div class=\"col-sm-6\"><img decoding=\"async\" class=\"visible-sm visible-xs\" src=\"\/wp-content\/uploads\/2017\/09\/mobile-audience-2.jpg\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"audience-ep-5\">\n<div class=\"container\">\n<div class=\"col-sm-6\"><img decoding=\"async\" class=\"visible-sm visible-xs\" src=\"\/wp-content\/uploads\/2017\/09\/mobile-audience-3.jpg\" \/><\/div>\n<div class=\"col-sm-5 right\">\n<h3 class=\"white\">Ad Personalization<\/h3>\n<h1 class=\"semibold white\">Define your audiences.<br \/>Broaden your ad revenue.<\/h1>\n<p class=\"white\">Broadcasters know that their unique, curated audiences are key to their advertising revenues.<\/p>\n<p class=\"white\">With our <a href=\"https:\/\/www.intertrustdev.dreamhosters.com\/products-2\/drm-service-provider\/expressplay-ads\/\" class=\"white semibold\" rel=\"nofollow noopener\" target=\"_blank\">ExpressPlay Ads<\/a> dynamic ad insertion (DAI) solution, deliver highly personalized ads across all devices, maximizing the value of your ad inventory.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"gray-background\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-sm-3\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2017\/09\/audience-img-6-1.jpg\" style=\"margin-bottom: 30px;\"><\/p>\n<p class=\"semibold center\">Audience Dashboard<\/p>\n<h3 class=\"semibold center\">Powerful. Fast. Intuitive.<\/h3>\n<p class=\"small\">Even with over 1000 personas available, ExpressPlay Audience\u2019s targeting tools make it easy for marketers to create custom audience segments.<\/p>\n<\/div>\n<div class=\"col-sm-3\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2017\/09\/audience-img-6-2.jpg\" style=\"margin-bottom: 30px;\"><\/p>\n<p class=\"semibold center\">Data Marketplaces<\/p>\n<h3 class=\"semibold center\">Expand the reach of your insights<\/h3>\n<p class=\"small\">With ExpressPlay Audience, broadcasters can securely monetize their audience data.<\/p>\n<p class=\"small\">Our platform allows owners of first-party data to provide secure, conditional access to marketers and data scientists, among others.<\/p>\n<\/div>\n<div class=\"col-sm-3\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2017\/09\/audience-img-6-3.jpg\" style=\"margin-bottom: 30px;\"><\/p>\n<p class=\"semibold center\">Fine-grained Access Control<\/p>\n<h3 class=\"semibold center\">A DMP you truly control<\/h3>\n<p class=\"small\">Broadcasters retain control of their data with Audience. They can allow their data to be pooled with other publishers\u2019 data for a wide breadth of user profiles. But may also opt for total control by siloing their data in private data-driven ad marketplaces.<\/p>\n<\/div>\n<div class=\"col-sm-3\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2017\/09\/audience-img-6-4.jpg\" style=\"margin-bottom: 30px;\"><\/p>\n<p class=\"semibold center\">Privacy and Security<\/p>\n<h3 class=\"semibold center\">Built with people in mind<\/h3>\n<p class=\"small\">As the founder of digital rights management (DRM), Intertrust is uniquely qualified to care for your user data.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"white-background hidden\">\n<div class=\"container clear center\">\n<div class=\"col-sm-6\">\n<div class=\"learnmore\" style=\"min-height: 185px; height: 100%;\">\n<h4 style=\"margin-bottom: 20px;\">Get in Touch<\/h4>\n<p><a class=\"btn btn-primary btn-gray\" style=\"float: none; width: 144px;\" href=\"\/ja\/company\/contact-us\/\">\u304a\u554f\u3044\u5408\u308f\u305b<\/a>\n<\/div>\n<\/div>\n<div class=\"col-sm-6\">\n<div class=\"learnmore\" style=\"min-height: 185px; height: 100%;\">\n<h5>Join the ExpressPlay conversation.<\/h5>\n<div class=\"social-icons size\">\n<ul class=\"social-module social-buttons2 no-label social-square clearfix\" style=\"margin: 40px auto 0;padding: 0;\">\n<li class=\"facebook2\">\n      <a href=\"https:\/\/www.facebook.com\/ExpressPlayDRM\" class=\"white\" target=\"_blank\" onclick=\"socialFollow(&#039;facebook&#039;,&#039;footer&#039;)\" rel=\"noopener noreferrer nofollow\"><i class=\"itru itru-facebook\"><\/i><br \/>\n        <span class=\"text\">facebook<\/span><br \/>\n      <\/a>\n    <\/li>\n<li class=\"twitter2\">\n      <a href=\"https:\/\/twitter.com\/ExpressPlayDRM\" class=\"white\" target=\"_blank\" onclick=\"socialFollow(&#039;twitter&#039;,&#039;footer&#039;)\" rel=\"noopener noreferrer nofollow\"><i class=\"itru itru-twitter\"><\/i><br \/>\n        <span class=\"text\">twitter<\/span><br \/>\n      <\/a>\n    <\/li>\n<li class=\"linkedin2\">\n      <a href=\"https:\/\/www.linkedin.com\/company\/6470261\/\" class=\"white\" target=\"_blank\" onclick=\"socialFollow(&#039;linkedin&#039;,&#039;footer&#039;)\" rel=\"noopener noreferrer nofollow\"><i class=\"itru itru-linkedin\"><\/i><br \/>\n        <span class=\"text\">linkedin<\/span><br \/>\n      <\/a>\n    <\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"clear spacer\"><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Transform TV audiences into everywhere audiences ExpressPlay Audience is a data management platform (DMP) built specifically for broadcasters. We help you securely onboard and manage audience data, and more effectively serve and re-target viewers across devices and platforms. Audience Intelligence Know your audiences Our platform helps broadcasters solve the greatest challenge in reaching viewers: relevant and timely targeting. By comparing broadcasters&#8217; viewer data with our expansive data sets, we help you learn more about your viewers\u2019 demographics and preferences. Audience Segments Create smart audience segments Enhance your audience data by correlating it with 2 billion devices IDs we\u2019ve profiled worldwide. You can create anonymous profiles of not only consumer interests, [&hellip;]<\/p>\n","protected":false},"author":124,"featured_media":0,"parent":234,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-expressplay-product.php","meta":{"_acf_changed":false,"footnotes":""},"tax_page_type":[],"coauthors":[621],"class_list":["post-11519","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.expressplay.com\/ja\/wp-json\/wp\/v2\/pages\/11519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.expressplay.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.expressplay.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.expressplay.com\/ja\/wp-json\/wp\/v2\/users\/124"}],"replies":[{"embeddable":true,"href":"https:\/\/www.expressplay.com\/ja\/wp-json\/wp\/v2\/comments?post=11519"}],"version-history":[{"count":0,"href":"https:\/\/www.expressplay.com\/ja\/wp-json\/wp\/v2\/pages\/11519\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.expressplay.com\/ja\/wp-json\/wp\/v2\/pages\/234"}],"wp:attachment":[{"href":"https:\/\/www.expressplay.com\/ja\/wp-json\/wp\/v2\/media?parent=11519"}],"wp:term":[{"taxonomy":"tax_page_type","embeddable":true,"href":"https:\/\/www.expressplay.com\/ja\/wp-json\/wp\/v2\/tax_page_type?post=11519"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.expressplay.com\/ja\/wp-json\/wp\/v2\/coauthors?post=11519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}