Internet Initiative Japan Inc. Launches Video Service with Intertrust’s ExpressPlay

New service gives Japanese audiences access to premium content

Tokyo and Sunnyvale, CA, January 26, 2015 – Internet Initiative Japan Inc. (IIJ, NASDAQ: IIJI, TSE1: 3774) has announced the deployment of its IIJ Video Service using Intertrust’s ExpressPlay™ content protection solution based on the open Marlin DRM standard.

The ExpressPlay cloud DRM system is a comprehensive solution that implements Marlin technology specifications. It is developed by Intertrust, a Silicon Valley-based R&D company that provides technologies for trusted computing, personal data protection, and big data, and is a co-founder of the Marlin DRM standard. ExpressPlay has wide global adoption and is rapidly growing as the content protection system chosen by national IPTV initiatives and OTT service providers.

IIJ’s service will use the IIJ GIO Cloud Transcode Package to convert large amounts of content in the cloud. By using ExpressPlay, content can be protected at the point of conversion, which lowers costs and improves the quality of the content delivered.

“We chose ExpressPlay because it was developed by Intertrust, the global leader in DRM and trusted computing technologies,” said Bunji Yamamoto at IIJ. “ExpressPlay’s use of Marlin DRM has a proven track record in Japan when it was selected by the Japan IPTV Forum in 2008 and deployed to every connected TV and set top box in our country. By licensing ExpressPlay, we will continue to offer secure, premium content pleasing both content distribution companies and our customers.”

“IIJ has been a leader in the Internet business in Japan since the early 1990s with a reputation for delivering the latest technologies to Japanese consumers,” said Gilles Boccon-Gibod, Senior VP Technology and Chief Architect at Intertrust. “The combination of IIJ’s technology and infrastructure and ExpressPlay’s robust content protection will deliver a complete and easy-to-deploy media distrubtion solution across multiple platforms.”

The Marlin DRM standard was designed to meet Hollywood studios’ requirements for protecting premium content. In addition to Marlin DRM, ExpressPlay DRM service also supports Microsoft PlayReady® functionality in an effort to offer flexibility to providers as they work to secure content.

About IIJ

Founded in 1992, Internet Initiative Japan Inc. (IIJ, NASDAQ: IIJI, Tokyo Stock Exchange TSE1: 3774) is one of Japan’s leading Internet-access and comprehensive network solutions providers. IIJ and its group companies provide total network solutions that mainly cater to high-end corporate customers. IIJ’s services include high-quality systems integration, cloud computing/data center services, security services, and Internet access. Moreover, IIJ has built one of the largest Internet backbone networks in Japan that is connected the United States, the United Kingdom and Asia. IIJ was listed on NASDAQ in 1999 and on the First Section of the Tokyo Stock Exchange in 2006. For more information about IIJ, visit the IIJ Web site at http://www.iij.ad.jp/en/.

About Intertrust Technologies

Intertrust invents, develops, and delivers technologies for trusted computing among leading global corporations from mobile and CE manufacturers and service providers, to enterprise software platform companies. Intertrust and its subsidiaries are also developing new trust services for vertical markets related to consumer privacy, Internet processing of DNA data, and smart grids. Intertrust also actively creates and invests in ventures that extend its market vision. Current and former portfolio companies include Personagraph, Kabuto, whiteCryption, SyncTV, Nest Labs, Kiora, and Planet OS.

Intertrust is also committed to driving open standards, and is one of the founders of Marlin DRM. Marlin is the DRM solution for YouView in the UK, Tivù in Italy, and for and many IPTV services in Japan. It is currently the fastest growing DRM technology in China. Intertrust’s Marlin ExpressPlay solution is rapidly growing for distributing video, audio, and eBook content, and Intertrust’s Seacert subsidiary is the world’s leading digital certificate authority for Marlin.

Founded in 1990 on a revolutionary vision to bring trust to operating systems and open networks, Intertrust is based in Silicon Valley, with regional offices in London and Beijing. The Company has a legacy of invention, and its fundamental contributions in the areas of computer security and digital trust are globally recognized. Intertrust holds hundreds of patents that are key to Internet security, trust, and privacy management components of operating systems, trusted mobile code and networked operating environments, web services, and cloud computing.

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Media Contacts

Robin Buckley
DC2SFGroup LLC
703.533.9805 or 703.201.3524 (mobile)
robin@dc2sfgroup.com

Leigh Anne Varney
Varney Business Communication
415.713.0713
la@varneybusiness.com

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